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• Created and managed all Bestinets social media account including Developing engaging content for scheduled posts to enlighten audiences and indirectly promote brand-focused messages.
• Successfully planned and execute corporate events such as Iftar Gathering and Press Conference.
• Initiated and coordinated creation and production of marketing collaterals that includes content verification, copywriting and proofreading. I am also responsible for the stock keeping of all the collaterals.
• Managed the daily media monitoring and designated as the liaison person to the hired PR Agency.
• Written and circulated monthly Newsletter for internal and external circulation.
• Effectively managed media crisis assisted by the PR Agency
• Became the brand custodian to Harian Metro publication to develop, implement and execute marketing initiatives and activities for Harian Metro that includes campaigns (print, web, social media, etc.), events and corporate responsibility programs. I was also in charge in deciding the visual direction of any communications materials and collaterals while working hand in hand with the creative team in producing the desired visuals.
• Monitored marketing trends and keep a close eye on competitive products in the marketplace with particular
reference to pricing, promotion, content and activities.
• Ensuring that Brand CI are always adhered in any communication, internal or external.
• Ensured the promotion of Harian Metro runs continuously throughout the year on various channel be it ATL or BTL or simultaneously
• Successfully proposed, planned and executed events of various type which includes content planning, venue sourcing, logistic coordination, vendor coordination, event set-up, marketing strategies, advertising & promotions, and on-ground activation while ensuring the cost of the event remains under the pre-determined budget.
• Facilitated communication with all stakeholders.
• Among events handled are:
1. Konsert Ekspresi Harian Metro (2013)
2. Anugerah Bintang Popular Berita Harian Tour (2013 – 2017)
3. RHB NST National Spell-it-Right Challenge (2013 – 2016)
4. NST ‘In Conversation with the Prime Minister’ Talk Show (2013)
5. NST Business Times Golf (2013)
6. MyRumah Property Showcase (2016- 2017)
7. Konsert Ledakan 25 Tahun Harian Metro (2016
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