Profile of Shazaliza Azlin Rusli

Shazaliza Azlin Rusli
0 years experience 0 projects worked
RM0 earned

Work History (0)

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Work Experiences

  • Asst. Manager, Corporate Communications

    Bestinet Sdn. Bhd

    02/2018 - Now

    • Created and managed all Bestinets social media account including Developing engaging content for scheduled posts to enlighten audiences and indirectly promote brand-focused messages.
    • Successfully planned and execute corporate events such as Iftar Gathering and Press Conference.
    • Initiated and coordinated creation and production of marketing collaterals that includes content verification, copywriting and proofreading. I am also responsible for the stock keeping of all the collaterals.
    • Managed the daily media monitoring and designated as the liaison person to the hired PR Agency.
    • Written and circulated monthly Newsletter for internal and external circulation.
    • Effectively managed media crisis assisted by the PR Agency

  • Senior Executive, Brand Management

    The New Straits Times Press (M) Berhad

    11/2015 - 08/2017

    • Became the brand custodian to Harian Metro publication to develop, implement and execute marketing initiatives and activities for Harian Metro that includes campaigns (print, web, social media, etc.), events and corporate responsibility programs. I was also in charge in deciding the visual direction of any communications materials and collaterals while working hand in hand with the creative team in producing the desired visuals.
    • Monitored marketing trends and keep a close eye on competitive products in the marketplace with particular
    reference to pricing, promotion, content and activities.
    • Ensuring that Brand CI are always adhered in any communication, internal or external.
    • Ensured the promotion of Harian Metro runs continuously throughout the year on various channel be it ATL or BTL or simultaneously

  • Event Executive

    The New Straits Times Press (M) Berhad

    10/2012 - 11/2015

    • Successfully proposed, planned and executed events of various type which includes content planning, venue sourcing, logistic coordination, vendor coordination, event set-up, marketing strategies, advertising & promotions, and on-ground activation while ensuring the cost of the event remains under the pre-determined budget.
    • Facilitated communication with all stakeholders.
    • Among events handled are:
    1. Konsert Ekspresi Harian Metro (2013)
    2. Anugerah Bintang Popular Berita Harian Tour (2013 – 2017)
    3. RHB NST National Spell-it-Right Challenge (2013 – 2016)
    4. NST ‘In Conversation with the Prime Minister’ Talk Show (2013)
    5. NST Business Times Golf (2013)
    6. MyRumah Property Showcase (2016- 2017)
    7. Konsert Ledakan 25 Tahun Harian Metro (2016

  • Research Executive

    The New Straits Times (M) Berhad

    01/2009 - 10/2012

    • Handled focus group studies which includes questionnaires preparation, sourcing for research participants, moderating of the focus group, transcribing the recording and preparing for report.
    • Assisted the qualitative team in performing one to one interviews, online forum and desktop research.
    • Assisting managers on other tasks as required by the company which includes awards record compilation.
    • Keeping track on the competitors, in terms of their new current available publications in the market, changes, and strategies.
    • Manages the ‘CEO of The Year Award’ nominations and judging process